• Launched: 19^th October 2023
• It was introduced by Google in India.
• It is an early threat detection and warning system.
• Aim: To identify and analyze emerging financial fraud patterns before they can cause significant harm.
• It ensures the security of digital transactions, protecting financial and personal data from fraud and theft.
• It promotes the use of encryption to safeguard sensitive information from unauthorized access.
• Google is partnering with the Fintech Association for Consumer Empowerment (FACE) as part of this initiative.

Google

• Founded: 1998
• Founder: Larry Page and Sergey Brin
• Chief Executive Officer (CEO): Sundar Pichai
• It is a multinational technology company renowned for its internet-related products and services.
• It has acquired numerous companies to expand its technology portfolio, including YouTube (2006), Android Inc. (2005), Nest Labs (2014), and Fitbit (2021).
• In 2015, Google restructured its business to become a wholly owned subsidiary of Alphabet Inc.
• Alphabet serves as the parent company, with Google as its largest and most significant subsidiary.
• Core Services: Google Search, Google Ads, AdSense, Google Cloud Platform (GCP), Gmail, Google Workspace, Android, Google Chrome, TensorFlow, Pixel smartphones, Nest smart home devices, Chromebooks, etc.

Larry Page and Sergey Brin, Founders of Google